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totalt 17 träffar
Marketing Communications
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage …
Corporate Reputation, Brand and Communication
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who …
Essentials of Marketing Communications
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and …
Advertising
The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples …
Business Marketing Face to Face
Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the …
Marketing Communications
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage …
The Darkest Dark
Encouraging readers to dream the impossible, The Darkest Dark follows a young boy intrigued by space, but afraid of the dark, inspired by the childhood of real-life astronaut Chris …
Corporate Reputation, Brand and Communication
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who …
Anthropology in Motion
Anthropology in Austria has come a long way, in terms of achieving diversity, growth and international visibility, since first emerging in Vienna, the capital of the former …
Advertising
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced …
Marketing Communications
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage …